/** * Dynamic functions class */ // If this file is called directly, abort.x if ( ! defined( 'WPINC' ) ) { die; } if ( ! class_exists( 'Jet_Engine_Dynamic_Functions' ) ) { class Jet_Engine_Dynamic_Functions { private $functions_list = array(); private $cache_group = 'jet_engine_dynamic_functions'; public function __construct() { $number_format_settings = array( 'decimal_point' => array( 'label' => __( 'Decimals Point', 'jet-engine' ), 'type' => 'text', 'default' => '.', ), 'thousands_separator' => array( 'label' => __( 'Thousands separator', 'jet-engine' ), 'type' => 'text', 'default' => ',', ), 'decimal_count' => array( 'label' => __( 'Decimals Count', 'jet-engine' ), 'type' => 'number', 'default' => 0, 'min' => 0, 'max' => 5, ), ); $this->functions_list = apply_filters( 'jet-engine/dynamic-functions/functions-list', array( 'sum' => array( 'label' => __( 'Summed value', 'jet-engine' ), 'type' => 'sql', // sql or raw 'query' => 'SUM( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'avg' => array( 'label' => __( 'Average value', 'jet-engine' ), 'type' => 'sql', 'query' => 'ROUND( AVG( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) ), %decimal_count% )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'count' => array( 'label' => __( 'Count', 'jet-engine' ), 'type' => 'sql', 'query' => 'COUNT(meta_value)', 'cb' => false, ), 'max' => array( 'label' => __( 'Maximum value', 'jet-engine' ), 'type' => 'sql', 'query' => 'MAX( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'min' => array( 'label' => __( 'Minimum value', 'jet-engine' ), 'type' => 'sql', 'query' => 'MIN( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'query_var' => array( 'label' => __( 'SQL query results', 'jet-engine' ), 'type' => 'query_var', 'query' => false, 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, 'custom_settings_cb' => array( $this, 'get_query_settings' ), ), ) ); add_filter( 'jet-engine/blocks-views/dynamic-content/data-sources', array( $this, 'register_blocks_dynamic_source' ) ); add_filter( 'jet-engine/blocks-views/editor-data', array( $this, 'register_blocks_controls' ) ); add_filter( 'jet-engine/blocks-views/dynamic-content/get-dynamic-value/dynamic_function', array( $this, 'get_block_dynamic_value' ), 10, 2 ); } /** * Register Dynamic function source for blocks dynamic data. * * @param [type] $sources [description] * @return [type] [description] */ public function register_blocks_dynamic_source( $sources ) { $sources[] = array( 'value' => 'dynamic_function', 'label' => __( 'Dynamic function', 'jet-engine' ), ); return $sources; } /** * Get block dyanmic value * * @param [type] $result [description] * @param [type] $data [description] * @return [type] [description] */ public function get_block_dynamic_value( $result, $data ) { $prepared_data = array(); $prefix = 'dynamic_functions_'; foreach ( $data as $key => $value ) { if ( false !== strpos( $key, $prefix ) ) { $prepared_data[ str_replace( $prefix, '', $key ) ] = $value; } } $function_name = \Jet_Engine_Tools::safe_get( 'function_name', $prepared_data ); $source = \Jet_Engine_Tools::safe_get( 'data_source', $prepared_data ); $field_name = \Jet_Engine_Tools::safe_get( 'field_name', $prepared_data ); if ( ! $source ) { $source = 'post_meta'; } $data_source = array( 'source' => $source ); if ( empty( $function_name ) ) { return; } if ( 'post_meta' === $source ) { $data_source['context'] = \Jet_Engine_Tools::safe_get( 'data_context', $prepared_data , 'all_posts' ); $data_source['context_tax'] = \Jet_Engine_Tools::safe_get( 'data_context_tax', $prepared_data ); $data_source['context_tax_term'] = \Jet_Engine_Tools::safe_get( 'data_context_tax_term', $prepared_data ); $data_source['context_user_id'] = \Jet_Engine_Tools::safe_get( 'data_context_user_id', $prepared_data ); $data_source['context_relation'] = \Jet_Engine_Tools::safe_get( 'data_context_relation', $prepared_data ); $data_source['post_status'] = \Jet_Engine_Tools::safe_get( 'data_post_status', $prepared_data ); $data_source['post_types'] = \Jet_Engine_Tools::safe_get( 'data_post_types', $prepared_data ); } $custom_settings = $this->get_custom_settings( $function_name, null, $prepared_data ); $result = $this->call_function( $function_name, $data_source, $field_name, $custom_settings ); return $result; } /** * Register denamic functions related controls for the blocks editor * * @param [type] $editor_config [description] * @return [type] [description] */ public function register_blocks_controls( $editor_config ) { $editor_config['dynamicFunctionsControls'] = $this->get_editor_controls( 'blocks' ); return $editor_config; } /** * Returns functions list for options */ public function functions_list() { $result = array(); foreach ( $this->functions_list as $func_key => $func_data ) { $result[ $func_key ] = ! empty( $func_data['label'] ) ? $func_data['label'] : $func_key; } return $result; } public function get_query_settings() { $queries = \Jet_Engine\Query_Builder\Manager::instance()->get_queries(); $options = array(); $sql_queries = array(); if ( ! empty( $queries ) ) { foreach( $queries as $query ) { if ( ! $query || ! is_object( $query ) ) { continue; } if ( 'sql' === $query->query_type ) { $sql_queries[] = $query; } } } if ( empty( $sql_queries ) ) { $options['no_query_notice'] = array( 'type' => 'raw_html', 'raw' => sprintf( esc_html__( 'With this function you can output any data from custom SQL query. To start, please %s', 'jet-elements' ), '' . esc_html__( 'create your query', 'jet-elements' ) . '' ) ); } $columns = array(); foreach ( $sql_queries as $query ) { $fields = $query->get_instance_fields(); $prepared_fields = array(); foreach ( $fields as $field ) { $prepared_fields[ $query->get_instance_id() . '::' . $field ] = $field; } $columns[] = array( 'label' => $query->get_instance_name(), 'options' => $prepared_fields, ); } $options['_query_field'] = array( 'label' => __( 'Query Column', 'jet-engine' ), 'description' => __( 'Select column from the query to show', 'jet-engine' ), 'type' => 'select', 'groups' => $columns, ); $options['_additional_function'] = array( 'label' => __( 'Additional Function', 'jet-engine' ), 'description' => __( 'Apply additional function to SQL query', 'jet-engine' ), 'type' => 'select', 'options' => array( '' => __( 'Select...', 'jet-engine' ), 'SUM' => __( 'Sum', 'jet-engine' ), 'AVG' => __( 'Average', 'jet-engine' ), 'COUNT' => __( 'Count', 'jet-engine' ), 'MIN' => __( 'Minimum', 'jet-engine' ), 'MAX' => __( 'Maximum', 'jet-engine' ), ), ); return $options; } public function get_relations_for_options() { $result = array( '' => __( 'Select...', 'jet-engine' ), ); $relations = jet_engine()->relations->get_relations_for_js(); if ( ! empty( $relations ) ) { foreach ( $relations as $relations ) { $result[ $relations['value'] ] = $relations['label']; } } return $result; } /** * Returns all taxonomies list for options * * @return [type] [description] */ public function get_taxonomies_for_options() { $result = array(); $taxonomies = get_taxonomies( array( 'public' => true ), 'objects' ); foreach ( $taxonomies as $taxonomy ) { if ( empty( $taxonomy->object_type ) || ! is_array( $taxonomy->object_type ) ) { continue; } foreach ( $taxonomy->object_type as $object ) { if ( empty( $result[ $object ] ) ) { $post_type = get_post_type_object( $object ); if ( ! $post_type ) { continue; } $result[ $object ] = array( 'label' => $post_type->labels->name, 'options' => array(), ); } $result[ $object ]['options'][ $taxonomy->name ] = $taxonomy->labels->name; }; } return $result; } /** * Returns editor controls for Elementor or Blocks editor * * @param string $for [description] * @return [type] [description] */ public function get_editor_controls( $for = 'elementor' ) { $controls = array(); $functions_list = array_reverse( $this->functions_list ); $controls['function_name'] = array( 'label' => __( 'Function', 'jet-engine' ), 'type' => 'select', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => $this->functions_list(), ); $controls['data_source'] = array( 'label' => __( 'Data Source', 'jet-engine' ), 'type' => 'select', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'post_meta' => __( 'Post Meta', 'jet-engine' ), 'term_meta' => __( 'Term Meta', 'jet-engine' ), 'user_meta' => __( 'User Meta', 'jet-engine' ), ), 'description' => __( 'Please note: if you used Custom Meta Storage feature for meta data you want to get with Dynamic Functions, you need to use SQL Query Results function type', 'jet-engine' ), 'condition' => array( 'function_name!' => 'query_var', ), ); $controls['field_name'] = array( 'label' => __( 'Field Name', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'condition' => array( 'function_name!' => 'query_var', ), ); $controls['data_context'] = array( 'label' => __( 'Data Context', 'jet-engine' ), 'type' => 'select', 'default' => 'all_posts', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'all_posts' => __( 'All posts', 'jet-engine' ), 'current_term' => __( 'Posts from current term', 'jet-engine' ), 'current_user' => __( 'Posts by current user', 'jet-engine' ), 'queried_user' => __( 'Posts by queried user', 'jet-engine' ), 'related_posts' => __( 'Related posts for current post', 'jet-engine' ), ), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); $controls['data_context_relation'] = array( 'label' => __( 'Relation', 'jet-engine' ), 'type' => 'select', 'options' => $this->get_relations_for_options(), 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'related_posts', 'function_name!' => 'query_var', ), ); $controls['data_context_relation_object'] = array( 'label' => __( 'From Object (what to show)', 'jet-engine' ), 'type' => 'select', 'options' => array( 'parent_object' => __( 'Parent Object', 'jet-engine' ), 'child_object' => __( 'Child Object', 'jet-engine' ), ), 'default' => 'child_object', 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'related_posts', 'function_name!' => 'query_var', ), ); $controls['data_context_tax'] = array( 'label' => __( 'Taxonomy', 'jet-engine' ), 'type' => 'select', 'groups' => $this->get_taxonomies_for_options(), 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'current_term', 'function_name!' => 'query_var', ), ); $controls['data_context_tax_term'] = array( 'label' => __( 'Set term ID/slug', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'description' => __( 'Leave empty to get term dynamically. Use prefix slug:: to set term by slug instead of ID, for example - slug::term-slug', 'jet-engine' ), 'has_html' => true, 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'current_term', 'function_name!' => 'query_var', ), ); $controls['data_context_user_id'] = array( 'label' => __( 'Set user ID/login/email', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'description' => __( 'Leave empty to get user ID dynamically. Use prefixes login:: or email:: to set user by login or email instead of ID, for example - email::admin@demolink.org', 'jet-engine' ), 'has_html' => true, 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'queried_user', 'function_name!' => 'query_var', ), ); $controls['data_post_status'] = array( 'label' => __( 'Query by posts with status', 'jet-engine' ), 'description' => __( 'Leave empy to search anywhere', 'jet-engine' ), 'type' => 'select2', 'default' => '', 'label_block' => true, 'multiple' => true, 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'publish' => __( 'Publish', 'jet-engine' ), 'pending' => __( 'Pending', 'jet-engine' ), 'draft' => __( 'Draft', 'jet-engine' ), 'auto-draft' => __( 'Auto draft', 'jet-engine' ), 'future' => __( 'Future', 'jet-engine' ), 'private' => __( 'Private', 'jet-engine' ), 'trash' => __( 'Trash', 'jet-engine' ), 'any' => __( 'Any', 'jet-engine' ), ), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); $controls['data_post_types'] = array( 'label' => esc_html__( 'Query by posts with types', 'jet-engine' ), 'description' => __( 'Leave empy to search anywhere', 'jet-engine' ), 'type' => 'select2', 'label_block' => true, 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'multiple' => true, 'options' => jet_engine()->listings->get_post_types_for_options(), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); foreach ( $functions_list as $func_name => $data ) { $custom_settings = array(); if ( ! empty( $data['custom_settings_cb'] ) && is_callable( $data['custom_settings_cb'] ) ) { $custom_settings = array_merge( $custom_settings, call_user_func( $data['custom_settings_cb'] ) ); } if ( ! empty( $data['custom_settings'] ) ) { $custom_settings = array_merge( $custom_settings, $data['custom_settings'] ); } if ( ! empty( $custom_settings ) ) { foreach ( $custom_settings as $setting_key => $setting_data ) { if ( empty( $controls[ $setting_key ] ) ) { $setting_data['condition'] = array( 'function_name' => array( $func_name ), ); $controls[ $setting_key ] = $setting_data; } else { $controls[ $setting_key ]['condition']['function_name'][] = $func_name; } } } } if ( 'blocks' === $for ) { $controls = \Jet_Engine_Tools::prepare_controls_for_js( $controls ); } return $controls; } /** * Allow to register custom settings to each function */ public function register_custom_settings( $tag ) { $controls = $this->get_editor_controls(); if ( ! empty( $controls ) ) { foreach ( $controls as $control_key => $control_data ) { $tag->add_control( $control_key, $control_data ); } } } /** * Allow to get custom settings to each function */ public function get_custom_settings( $function, $tag, $all_settings = array() ) { $settings = array(); $custom_settings = array(); $data = ! empty( $this->functions_list[ $function ] ) ? $this->functions_list[ $function ] : array(); if ( ! empty( $data['custom_settings_cb'] ) && is_callable( $data['custom_settings_cb'] ) ) { $custom_settings = array_merge( $custom_settings, call_user_func( $data['custom_settings_cb'] ) ); } if ( ! empty( $data['custom_settings'] ) ) { $custom_settings = array_merge( $custom_settings, $data['custom_settings'] ); } if ( empty( $this->functions_list[ $function ] ) || empty( $custom_settings ) ) { return $settings; } $required_sql_settings = array( 'decimal_count' ); foreach ( $custom_settings as $setting_key => $setting_data ) { if ( $tag ) { $settings[ $setting_key ] = $tag->get_settings( $setting_key ); } else { $settings[ $setting_key ] = isset( $all_settings[ $setting_key ] ) ? $all_settings[ $setting_key ] : false; } // Added to prevent SQL error if required sql setting is empty. if ( in_array( $setting_key, $required_sql_settings ) && Jet_Engine_Tools::is_empty( $settings[ $setting_key ] ) && isset( $setting_data['default'] ) ) { $settings[ $setting_key ] = $setting_data['default']; } } return $settings; } /** * Call function by function name and arguments */ public function call_function( $function_name = null, $data_source = array(), $field_name = null, $custom_settings = array() ) { if ( empty( $this->functions_list[ $function_name ] ) ) { return null; } $func_data = $this->functions_list[ $function_name ]; $func_data['function'] = $function_name; $func_data['data_source'] = $data_source; $func_data['field_name'] = $field_name; $func_data['custom_settings'] = $custom_settings; if ( ! empty( $func_data['type'] ) ) { switch ( $func_data['type'] ) { case 'sql': return $this->call_sql_function( $func_data ); case 'query_var': return $this->get_query_var( $func_data ); default: return $this->call_raw_function( $func_data ); } } } public function get_query_var( $func_data ) { if ( empty( $func_data['custom_settings'] ) || empty( $func_data['custom_settings']['_query_field'] ) ) { return; } $query_data = explode( '::', $func_data['custom_settings']['_query_field'] ); $query_id = str_replace( '_query_', '', $query_data[0] ); $column = $query_data[1]; $query = \Jet_Engine\Query_Builder\Manager::instance()->get_query_by_id( $query_id ); if ( ! $query || 'sql' !== $query->query_type ) { return; } $func = ! empty( $func_data['custom_settings']['_additional_function'] ) ? $func_data['custom_settings']['_additional_function'] : false; $decimal_count = isset( $func_data['custom_settings']['decimal_count'] ) ? $func_data['custom_settings']['decimal_count'] : 0; $callback = ! empty( $func_data['cb'] ) ? $func_data['cb'] : false; $result = $query->get_var( $column, $func, $decimal_count ); if ( $callback && is_callable( $callback ) ) { return call_user_func( $callback, array( 'result' => $result, 'custom_settings' => $func_data['custom_settings'] ) ); } else { return $result; } } /** * Call plain PHP function */ public function call_raw_function( $func_data ) { $function = ! empty( $func_data['cb'] ) ? $func_data['cb'] : false; if ( ! $function || ! is_callable( $function ) ) { return null; } unset( $func_data['cb'] ); return call_user_func( $function, $func_data ); } /** * Call sql-query function */ public function call_sql_function( $data ) { $query = ! empty( $data['query'] ) ? $data['query'] : false; $where = ! empty( $data['where'] ) ? $data['where'] : false; $data_source = ! empty( $data['data_source'] ) ? $data['data_source'] : false; $field_name = ! empty( $data['field_name'] ) ? $data['field_name'] : false; if ( ! $field_name || ! $query ) { return null; } $table = false; global $wpdb; $source = ! empty( $data_source['source'] ) ? $data_source['source'] : 'post_meta'; switch ( $source ) { case 'post_meta': $table = $wpdb->postmeta; break; case 'term_meta': $table = $wpdb->termmeta; break; case 'user_meta': $table = $wpdb->usermeta; break; default: $table = apply_filters( 'jet-engine/dynamic-functions/custom-sql-table', $table, $data ); break; } if ( ! $table ) { return null; } if ( ! $where ) { $where = $wpdb->prepare( "WHERE $table.meta_key ='%s'", $field_name ); } if ( ! empty( $data['custom_settings'] ) ) { foreach ( $data['custom_settings'] as $key => $value ) { $query = str_replace( '%' . $key . '%', $value, $query ); $where = str_replace( '%' . $key . '%', $value, $where ); } } $posts_table = $wpdb->posts; $posts_query_join = " INNER JOIN $posts_table ON $table.post_id = $posts_table.ID "; $posts_join = ""; $posts_where = ""; if ( ! empty( $data_source['post_status'] ) ) { $posts_join = $posts_query_join; $posts_where .= " AND $posts_table.post_status"; $post_status = is_array( $data_source['post_status'] ) ? $data_source['post_status'] : array( $data_source['post_status'] ); if ( 1 === count( $post_status ) ) { $status = $post_status[0]; $posts_where .= " = '$status'"; } else { $statuses = array(); foreach ( $post_status as $status ) { $statuses[] = sprintf( "'%s'", $status ); } $statuses = implode( ', ', $statuses ); $posts_where .= " IN ($statuses)"; } } if ( ! empty( $data_source['post_types'] ) ) { if ( ! $posts_join ) { $posts_join = $posts_query_join; } $posts_where .= " AND $posts_table.post_type"; $post_types = is_array( $data_source['post_types'] ) ? $data_source['post_types'] : array( $data_source['post_types'] ); if ( 1 === count( $post_types ) ) { $type = $post_types[0]; $posts_where .= " = '$type'"; } else { $types = array(); foreach ( $post_types as $type ) { $types[] = sprintf( "'%s'", $type ); } $types = implode( ', ', $types ); $posts_where .= " IN ($types)"; } } $final_query = "SELECT $query FROM $table $posts_join $where $posts_where;"; if ( 'post_meta' === $source ) { switch ( $data_source['context'] ) { case 'current_term': $term_id = $this->get_current_term_id( $data_source ); if ( $term_id ) { $term_relationships = $wpdb->term_relationships; $final_query = "SELECT $query FROM $table $posts_join INNER JOIN $term_relationships ON $table.post_id = $term_relationships.object_id $where AND $term_relationships.term_taxonomy_id = $term_id $posts_where"; } break; case 'related_posts': $relation = ! empty( $data_source['context_relation'] ) ? $data_source['context_relation'] : false; $post = get_post(); $posts = false; if ( $relation && $post ) { $post_type = $post->post_type; $relation_data = jet_engine()->relations->legacy->get_relation_info( $relation ); if ( $relation_data ) { $from = ( $post_type === $relation_data['post_type_1'] ) ? $relation_data['post_type_2'] : $relation_data['post_type_1']; $posts = jet_engine()->relations->legacy->get_related_posts( array( 'post_type_1' => $relation_data['post_type_1'], 'post_type_2' => $relation_data['post_type_2'], 'hash' => $relation, 'from' => $from, ) ); } else { $from = ! empty( $data_source['data_context_relation_object'] ) ? $data_source['data_context_relation_object'] : 'child_object'; $object_id = jet_engine()->listings->data->get_current_object_id(); $relation_instance = jet_engine()->relations->get_active_relations( $relation ); if ( ! $relation_instance ) { return null; } switch ( $from ) { case 'parent_object': $posts = $relation_instance->get_parents( $object_id, 'ids' ); break; default: $posts = $relation_instance->get_children( $object_id, 'ids' ); break; } } if ( ! empty( $posts ) ) { $posts = implode( ', ', $posts ); } else { // If related posts not found - return null to avoid incorrect calculations return null; } $final_query = str_replace( ";", " AND $table.post_id IN ( $posts );", $final_query ); } break; case 'current_user': $user_id = get_current_user_id(); if ( $user_id ) { $posts = $wpdb->posts; $final_query = "SELECT $query FROM $table INNER JOIN $posts ON $table.post_id = $posts.ID $where AND $posts.post_author = $user_id $posts_where"; } break; case 'queried_user': $user_id = false; if ( ! empty( $data_source['context_user_id'] ) ) { $user = $data_source['context_user_id']; if ( false === strpos( $user, '::' ) ) { $user_id = absint( $user ); } else { $user_data = explode( '::', $user ); if ( ! empty( $user_data[0] ) && ! empty( $user_data[1] ) ) { $user_obj = get_user_by( $user_data[0], $user_data[1] ); } if ( $user_obj ) { $user_id = $user_obj->ID; } } } else { if ( is_author() ) { $user_id = get_queried_object_id(); } elseif ( jet_engine()->modules->is_module_active( 'profile-builder' ) ) { $user_id = \Jet_Engine\Modules\Profile_Builder\Module::instance()->query->get_queried_user_id(); } } if ( ! $user_id ) { $user_id = get_current_user_id(); } if ( $user_id ) { $posts = $wpdb->posts; $final_query = "SELECT $query FROM $table INNER JOIN $posts ON $table.post_id = $posts.ID $where AND $posts.post_author = $user_id $posts_where"; } break; } } $final_query = apply_filters( 'jet-engine/dynamic-functions/final-query', $final_query, $data, $this ); $hash = md5( $final_query ); $result = wp_cache_get( $hash, $this->cache_group ); if ( ! $result ) { $result = $wpdb->get_var( $final_query ); if ( ! empty( $data['cb'] ) ) { $data['result'] = $result; $cb_result = $this->call_raw_function( $data ); $result = ( null !== $cb_result ) ? $cb_result : $result; } wp_cache_set( $hash, $result, $this->cache_group ); } return $result; } /** * Get term ID for current context and settings */ public function get_current_term_id( $data_source ) { if ( ! empty( $data_source['context_tax_term'] ) ) { $term = $data_source['context_tax_term']; $term_id = false; if ( false === strpos( $term, 'slug::' ) ) { $term_id = absint( $term ); } elseif ( ! empty( $data_source['context_tax'] ) ) { $term = str_replace( 'slug::', '', $term ); $term_obj = get_term_by( 'slug', $term, $data_source['context_tax'] ); if ( $term_obj ) { $term_id = $term_obj->term_id; } } if ( $term_id ) { return $term_id; } } $listing_object = jet_engine()->listings->data->get_current_object(); $term_id = false; if ( $listing_object && 'WP_Term' === get_class( $listing_object ) ) { $term_id = $listing_object->term_id; } else { $queried_object = get_queried_object(); if ( $queried_object && isset( $queried_object->term_id ) ) { $term_id = $queried_object->term_id; } elseif ( $listing_object && 'WP_Post' === get_class( $listing_object ) && ! empty( $data_source['context_tax'] ) ) { $post_id = $listing_object->ID; $terms = wp_get_post_terms( $post_id, $data_source['context_tax'], array( 'fields' => 'ids' ) ); if ( ! is_wp_error( $terms ) && ! empty( $terms ) ) { $term_id = $terms[0]; } } } return $term_id; } /** * Number format. * * @param array $data * @return string|null */ public function number_format( $data = array() ) { if ( ! isset( $data['result'] ) ) { return null; } $decimal_point = isset( $data['custom_settings']['decimal_point'] ) ? $data['custom_settings']['decimal_point'] : '.'; $thousands_sep = isset( $data['custom_settings']['thousands_separator'] ) ? $data['custom_settings']['thousands_separator'] : ','; $decimal_count = isset( $data['custom_settings']['decimal_count'] ) ? $data['custom_settings']['decimal_count'] : 0; return number_format( $data['result'], $decimal_count, $decimal_point, $thousands_sep ); } } } Die Bedeutung der Sichtbarkeit und Präsenz in der digitalen Wirtschaft – homeserviceapp.noviindus.com

homeserviceapp.noviindus.com

Die Bedeutung der Sichtbarkeit und Präsenz in der digitalen Wirtschaft

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by

nodedaemonzerotask
in

In der heutigen Ära der Digitalisierung spielen Online-Präsenz und Sichtbarkeit eine entscheidende Rolle für den Erfolg von Unternehmen und Organisationen. Während traditionelle Geschäftsmodelle auf lokale Kundschaft oder physische Präsenz angewiesen waren, ist der digitale Raum heute das zentrale Spielfeld für Marktanteile, Markenimage und Kundenbindung.

Die Entwicklung der digitalen Landschaft

Mit dem rasanten Fortschritt des Internets in den letzten Jahrzehnten wurde die Art und Weise, wie Unternehmen mit ihrer Zielgruppe interagieren, grundlegend verändert. Die Einführung von Suchmaschinen, sozialen Medien und E-Commerce-Plattformen hat den Zugriff auf potenzielle Kunden erheblich vereinfacht und den Wettbewerb verschärft. Hierbei gewinnt die strategische Gestaltung der Online-Identität immer mehr an Bedeutung.

Strategien zur Steigerung der Sichtbarkeit

  1. Suchmaschinenoptimierung (SEO): Um bei Google und anderen Suchmaschinen prominent gelistet zu werden, müssen Websites auf relevante Keywords optimiert sein. Hierbei kommen technische Maßnahmen, Content-Optimierung sowie Backlink-Strategien zum Tragen.
  2. Content Marketing: Hochwertiger Content, der die Bedürfnisse und Fragen der Zielgruppe anspricht, fördert die organische Reichweite und etabliert das Unternehmen als Autorität in seinem Fachgebiet.
  3. Social Media Präsenz: Aktives Engagement auf Plattformen wie LinkedIn, Facebook oder Instagram erhöht die Markenbekanntheit und fördert die direkte Interaktion mit Kunden.
  4. Lokale Verzeichnisse und Branchenportale: Einträge bei relevanten Plattformen können die lokale Sichtbarkeit verbessern und helfen, in der jeweiligen Branche wahrgenommen zu werden.

Die Rolle von Qualität und Authentizität im digitalen Zeitalter

Es reicht heute nicht mehr aus, nur sichtbar zu sein; die Qualität der Inhalte, die Authentizität der Marke und die Konsistenz der Botschaft sind entscheidend, um Vertrauen aufzubauen und langfristige Kundenbeziehungen zu sichern. Fehlerhafte oder unzureichende Informationen können das Vertrauen der Nutzer erheblich beeinträchtigen und die Reputation beschädigen. Daher gilt es, eine transparent und glaubwürdig wirkende Online-Präsenz zu entwickeln.

Praxisbeispiel: Der Aufbau einer starken Online-Identität

Ein Unternehmen, das sich auf nachhaltige Produkte spezialisiert hat, sollte seine Website so gestalten, dass die Umweltfreundlichkeit und soziale Verantwortung klar kommuniziert werden. Ergänzend dazu kann die Pflege eines Blogs, der regelmäßig über umweltbezogene Themen berichtet, die Expertise unter Beweis stellen. Hinzu kommt die strategische Zusammenarbeit mit Influencern aus dem Nachhaltigkeitsbereich, um die Reichweite weiter zu erhöhen. Hierbei kann die Plattform Casea eine wertvolle Ressource sein, um die eigene Online-Strategie zu optimieren und gezielt auf die Bedürfnisse der digitalen Zielgruppen einzugehen.

Fazit

Die Gestaltung einer wirksamen Online-Präsenz ist für Unternehmen heute unverzichtbar. Dabei geht es nicht nur um technisches Optimieren, sondern auch um die Entwicklung eines authentischen Markenauftritts, der Vertrauen schafft und Beständigkeit zeigt. Unternehmen, die ihre Sichtbarkeit gezielt steigern und gleichzeitig ihre Qualität sichern, profitieren langfristig von einer stärkeren Marktposition und einer loyaleren Kundschaft.

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