/** * Dynamic functions class */ // If this file is called directly, abort.x if ( ! defined( 'WPINC' ) ) { die; } if ( ! class_exists( 'Jet_Engine_Dynamic_Functions' ) ) { class Jet_Engine_Dynamic_Functions { private $functions_list = array(); private $cache_group = 'jet_engine_dynamic_functions'; public function __construct() { $number_format_settings = array( 'decimal_point' => array( 'label' => __( 'Decimals Point', 'jet-engine' ), 'type' => 'text', 'default' => '.', ), 'thousands_separator' => array( 'label' => __( 'Thousands separator', 'jet-engine' ), 'type' => 'text', 'default' => ',', ), 'decimal_count' => array( 'label' => __( 'Decimals Count', 'jet-engine' ), 'type' => 'number', 'default' => 0, 'min' => 0, 'max' => 5, ), ); $this->functions_list = apply_filters( 'jet-engine/dynamic-functions/functions-list', array( 'sum' => array( 'label' => __( 'Summed value', 'jet-engine' ), 'type' => 'sql', // sql or raw 'query' => 'SUM( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'avg' => array( 'label' => __( 'Average value', 'jet-engine' ), 'type' => 'sql', 'query' => 'ROUND( AVG( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) ), %decimal_count% )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'count' => array( 'label' => __( 'Count', 'jet-engine' ), 'type' => 'sql', 'query' => 'COUNT(meta_value)', 'cb' => false, ), 'max' => array( 'label' => __( 'Maximum value', 'jet-engine' ), 'type' => 'sql', 'query' => 'MAX( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'min' => array( 'label' => __( 'Minimum value', 'jet-engine' ), 'type' => 'sql', 'query' => 'MIN( CAST( meta_value AS DECIMAL( 10, %decimal_count% ) ) )', 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, ), 'query_var' => array( 'label' => __( 'SQL query results', 'jet-engine' ), 'type' => 'query_var', 'query' => false, 'cb' => array( $this, 'number_format' ), 'custom_settings' => $number_format_settings, 'custom_settings_cb' => array( $this, 'get_query_settings' ), ), ) ); add_filter( 'jet-engine/blocks-views/dynamic-content/data-sources', array( $this, 'register_blocks_dynamic_source' ) ); add_filter( 'jet-engine/blocks-views/editor-data', array( $this, 'register_blocks_controls' ) ); add_filter( 'jet-engine/blocks-views/dynamic-content/get-dynamic-value/dynamic_function', array( $this, 'get_block_dynamic_value' ), 10, 2 ); } /** * Register Dynamic function source for blocks dynamic data. * * @param [type] $sources [description] * @return [type] [description] */ public function register_blocks_dynamic_source( $sources ) { $sources[] = array( 'value' => 'dynamic_function', 'label' => __( 'Dynamic function', 'jet-engine' ), ); return $sources; } /** * Get block dyanmic value * * @param [type] $result [description] * @param [type] $data [description] * @return [type] [description] */ public function get_block_dynamic_value( $result, $data ) { $prepared_data = array(); $prefix = 'dynamic_functions_'; foreach ( $data as $key => $value ) { if ( false !== strpos( $key, $prefix ) ) { $prepared_data[ str_replace( $prefix, '', $key ) ] = $value; } } $function_name = \Jet_Engine_Tools::safe_get( 'function_name', $prepared_data ); $source = \Jet_Engine_Tools::safe_get( 'data_source', $prepared_data ); $field_name = \Jet_Engine_Tools::safe_get( 'field_name', $prepared_data ); if ( ! $source ) { $source = 'post_meta'; } $data_source = array( 'source' => $source ); if ( empty( $function_name ) ) { return; } if ( 'post_meta' === $source ) { $data_source['context'] = \Jet_Engine_Tools::safe_get( 'data_context', $prepared_data , 'all_posts' ); $data_source['context_tax'] = \Jet_Engine_Tools::safe_get( 'data_context_tax', $prepared_data ); $data_source['context_tax_term'] = \Jet_Engine_Tools::safe_get( 'data_context_tax_term', $prepared_data ); $data_source['context_user_id'] = \Jet_Engine_Tools::safe_get( 'data_context_user_id', $prepared_data ); $data_source['context_relation'] = \Jet_Engine_Tools::safe_get( 'data_context_relation', $prepared_data ); $data_source['post_status'] = \Jet_Engine_Tools::safe_get( 'data_post_status', $prepared_data ); $data_source['post_types'] = \Jet_Engine_Tools::safe_get( 'data_post_types', $prepared_data ); } $custom_settings = $this->get_custom_settings( $function_name, null, $prepared_data ); $result = $this->call_function( $function_name, $data_source, $field_name, $custom_settings ); return $result; } /** * Register denamic functions related controls for the blocks editor * * @param [type] $editor_config [description] * @return [type] [description] */ public function register_blocks_controls( $editor_config ) { $editor_config['dynamicFunctionsControls'] = $this->get_editor_controls( 'blocks' ); return $editor_config; } /** * Returns functions list for options */ public function functions_list() { $result = array(); foreach ( $this->functions_list as $func_key => $func_data ) { $result[ $func_key ] = ! empty( $func_data['label'] ) ? $func_data['label'] : $func_key; } return $result; } public function get_query_settings() { $queries = \Jet_Engine\Query_Builder\Manager::instance()->get_queries(); $options = array(); $sql_queries = array(); if ( ! empty( $queries ) ) { foreach( $queries as $query ) { if ( ! $query || ! is_object( $query ) ) { continue; } if ( 'sql' === $query->query_type ) { $sql_queries[] = $query; } } } if ( empty( $sql_queries ) ) { $options['no_query_notice'] = array( 'type' => 'raw_html', 'raw' => sprintf( esc_html__( 'With this function you can output any data from custom SQL query. To start, please %s', 'jet-elements' ), '' . esc_html__( 'create your query', 'jet-elements' ) . '' ) ); } $columns = array(); foreach ( $sql_queries as $query ) { $fields = $query->get_instance_fields(); $prepared_fields = array(); foreach ( $fields as $field ) { $prepared_fields[ $query->get_instance_id() . '::' . $field ] = $field; } $columns[] = array( 'label' => $query->get_instance_name(), 'options' => $prepared_fields, ); } $options['_query_field'] = array( 'label' => __( 'Query Column', 'jet-engine' ), 'description' => __( 'Select column from the query to show', 'jet-engine' ), 'type' => 'select', 'groups' => $columns, ); $options['_additional_function'] = array( 'label' => __( 'Additional Function', 'jet-engine' ), 'description' => __( 'Apply additional function to SQL query', 'jet-engine' ), 'type' => 'select', 'options' => array( '' => __( 'Select...', 'jet-engine' ), 'SUM' => __( 'Sum', 'jet-engine' ), 'AVG' => __( 'Average', 'jet-engine' ), 'COUNT' => __( 'Count', 'jet-engine' ), 'MIN' => __( 'Minimum', 'jet-engine' ), 'MAX' => __( 'Maximum', 'jet-engine' ), ), ); return $options; } public function get_relations_for_options() { $result = array( '' => __( 'Select...', 'jet-engine' ), ); $relations = jet_engine()->relations->get_relations_for_js(); if ( ! empty( $relations ) ) { foreach ( $relations as $relations ) { $result[ $relations['value'] ] = $relations['label']; } } return $result; } /** * Returns all taxonomies list for options * * @return [type] [description] */ public function get_taxonomies_for_options() { $result = array(); $taxonomies = get_taxonomies( array( 'public' => true ), 'objects' ); foreach ( $taxonomies as $taxonomy ) { if ( empty( $taxonomy->object_type ) || ! is_array( $taxonomy->object_type ) ) { continue; } foreach ( $taxonomy->object_type as $object ) { if ( empty( $result[ $object ] ) ) { $post_type = get_post_type_object( $object ); if ( ! $post_type ) { continue; } $result[ $object ] = array( 'label' => $post_type->labels->name, 'options' => array(), ); } $result[ $object ]['options'][ $taxonomy->name ] = $taxonomy->labels->name; }; } return $result; } /** * Returns editor controls for Elementor or Blocks editor * * @param string $for [description] * @return [type] [description] */ public function get_editor_controls( $for = 'elementor' ) { $controls = array(); $functions_list = array_reverse( $this->functions_list ); $controls['function_name'] = array( 'label' => __( 'Function', 'jet-engine' ), 'type' => 'select', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => $this->functions_list(), ); $controls['data_source'] = array( 'label' => __( 'Data Source', 'jet-engine' ), 'type' => 'select', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'post_meta' => __( 'Post Meta', 'jet-engine' ), 'term_meta' => __( 'Term Meta', 'jet-engine' ), 'user_meta' => __( 'User Meta', 'jet-engine' ), ), 'description' => __( 'Please note: if you used Custom Meta Storage feature for meta data you want to get with Dynamic Functions, you need to use SQL Query Results function type', 'jet-engine' ), 'condition' => array( 'function_name!' => 'query_var', ), ); $controls['field_name'] = array( 'label' => __( 'Field Name', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'condition' => array( 'function_name!' => 'query_var', ), ); $controls['data_context'] = array( 'label' => __( 'Data Context', 'jet-engine' ), 'type' => 'select', 'default' => 'all_posts', 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'all_posts' => __( 'All posts', 'jet-engine' ), 'current_term' => __( 'Posts from current term', 'jet-engine' ), 'current_user' => __( 'Posts by current user', 'jet-engine' ), 'queried_user' => __( 'Posts by queried user', 'jet-engine' ), 'related_posts' => __( 'Related posts for current post', 'jet-engine' ), ), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); $controls['data_context_relation'] = array( 'label' => __( 'Relation', 'jet-engine' ), 'type' => 'select', 'options' => $this->get_relations_for_options(), 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'related_posts', 'function_name!' => 'query_var', ), ); $controls['data_context_relation_object'] = array( 'label' => __( 'From Object (what to show)', 'jet-engine' ), 'type' => 'select', 'options' => array( 'parent_object' => __( 'Parent Object', 'jet-engine' ), 'child_object' => __( 'Child Object', 'jet-engine' ), ), 'default' => 'child_object', 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'related_posts', 'function_name!' => 'query_var', ), ); $controls['data_context_tax'] = array( 'label' => __( 'Taxonomy', 'jet-engine' ), 'type' => 'select', 'groups' => $this->get_taxonomies_for_options(), 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'current_term', 'function_name!' => 'query_var', ), ); $controls['data_context_tax_term'] = array( 'label' => __( 'Set term ID/slug', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'description' => __( 'Leave empty to get term dynamically. Use prefix slug:: to set term by slug instead of ID, for example - slug::term-slug', 'jet-engine' ), 'has_html' => true, 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'current_term', 'function_name!' => 'query_var', ), ); $controls['data_context_user_id'] = array( 'label' => __( 'Set user ID/login/email', 'jet-engine' ), 'type' => 'text', 'label_block' => true, 'description' => __( 'Leave empty to get user ID dynamically. Use prefixes login:: or email:: to set user by login or email instead of ID, for example - email::admin@demolink.org', 'jet-engine' ), 'has_html' => true, 'condition' => array( 'data_source' => 'post_meta', 'data_context' => 'queried_user', 'function_name!' => 'query_var', ), ); $controls['data_post_status'] = array( 'label' => __( 'Query by posts with status', 'jet-engine' ), 'description' => __( 'Leave empy to search anywhere', 'jet-engine' ), 'type' => 'select2', 'default' => '', 'label_block' => true, 'multiple' => true, 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'options' => array( 'publish' => __( 'Publish', 'jet-engine' ), 'pending' => __( 'Pending', 'jet-engine' ), 'draft' => __( 'Draft', 'jet-engine' ), 'auto-draft' => __( 'Auto draft', 'jet-engine' ), 'future' => __( 'Future', 'jet-engine' ), 'private' => __( 'Private', 'jet-engine' ), 'trash' => __( 'Trash', 'jet-engine' ), 'any' => __( 'Any', 'jet-engine' ), ), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); $controls['data_post_types'] = array( 'label' => esc_html__( 'Query by posts with types', 'jet-engine' ), 'description' => __( 'Leave empy to search anywhere', 'jet-engine' ), 'type' => 'select2', 'label_block' => true, 'add_placeholder' => __( 'Select...', 'jet-engine' ), 'multiple' => true, 'options' => jet_engine()->listings->get_post_types_for_options(), 'condition' => array( 'data_source' => 'post_meta', 'function_name!' => 'query_var', ), ); foreach ( $functions_list as $func_name => $data ) { $custom_settings = array(); if ( ! empty( $data['custom_settings_cb'] ) && is_callable( $data['custom_settings_cb'] ) ) { $custom_settings = array_merge( $custom_settings, call_user_func( $data['custom_settings_cb'] ) ); } if ( ! empty( $data['custom_settings'] ) ) { $custom_settings = array_merge( $custom_settings, $data['custom_settings'] ); } if ( ! empty( $custom_settings ) ) { foreach ( $custom_settings as $setting_key => $setting_data ) { if ( empty( $controls[ $setting_key ] ) ) { $setting_data['condition'] = array( 'function_name' => array( $func_name ), ); $controls[ $setting_key ] = $setting_data; } else { $controls[ $setting_key ]['condition']['function_name'][] = $func_name; } } } } if ( 'blocks' === $for ) { $controls = \Jet_Engine_Tools::prepare_controls_for_js( $controls ); } return $controls; } /** * Allow to register custom settings to each function */ public function register_custom_settings( $tag ) { $controls = $this->get_editor_controls(); if ( ! empty( $controls ) ) { foreach ( $controls as $control_key => $control_data ) { $tag->add_control( $control_key, $control_data ); } } } /** * Allow to get custom settings to each function */ public function get_custom_settings( $function, $tag, $all_settings = array() ) { $settings = array(); $custom_settings = array(); $data = ! empty( $this->functions_list[ $function ] ) ? $this->functions_list[ $function ] : array(); if ( ! empty( $data['custom_settings_cb'] ) && is_callable( $data['custom_settings_cb'] ) ) { $custom_settings = array_merge( $custom_settings, call_user_func( $data['custom_settings_cb'] ) ); } if ( ! empty( $data['custom_settings'] ) ) { $custom_settings = array_merge( $custom_settings, $data['custom_settings'] ); } if ( empty( $this->functions_list[ $function ] ) || empty( $custom_settings ) ) { return $settings; } $required_sql_settings = array( 'decimal_count' ); foreach ( $custom_settings as $setting_key => $setting_data ) { if ( $tag ) { $settings[ $setting_key ] = $tag->get_settings( $setting_key ); } else { $settings[ $setting_key ] = isset( $all_settings[ $setting_key ] ) ? $all_settings[ $setting_key ] : false; } // Added to prevent SQL error if required sql setting is empty. if ( in_array( $setting_key, $required_sql_settings ) && Jet_Engine_Tools::is_empty( $settings[ $setting_key ] ) && isset( $setting_data['default'] ) ) { $settings[ $setting_key ] = $setting_data['default']; } } return $settings; } /** * Call function by function name and arguments */ public function call_function( $function_name = null, $data_source = array(), $field_name = null, $custom_settings = array() ) { if ( empty( $this->functions_list[ $function_name ] ) ) { return null; } $func_data = $this->functions_list[ $function_name ]; $func_data['function'] = $function_name; $func_data['data_source'] = $data_source; $func_data['field_name'] = $field_name; $func_data['custom_settings'] = $custom_settings; if ( ! empty( $func_data['type'] ) ) { switch ( $func_data['type'] ) { case 'sql': return $this->call_sql_function( $func_data ); case 'query_var': return $this->get_query_var( $func_data ); default: return $this->call_raw_function( $func_data ); } } } public function get_query_var( $func_data ) { if ( empty( $func_data['custom_settings'] ) || empty( $func_data['custom_settings']['_query_field'] ) ) { return; } $query_data = explode( '::', $func_data['custom_settings']['_query_field'] ); $query_id = str_replace( '_query_', '', $query_data[0] ); $column = $query_data[1]; $query = \Jet_Engine\Query_Builder\Manager::instance()->get_query_by_id( $query_id ); if ( ! $query || 'sql' !== $query->query_type ) { return; } $func = ! empty( $func_data['custom_settings']['_additional_function'] ) ? $func_data['custom_settings']['_additional_function'] : false; $decimal_count = isset( $func_data['custom_settings']['decimal_count'] ) ? $func_data['custom_settings']['decimal_count'] : 0; $callback = ! empty( $func_data['cb'] ) ? $func_data['cb'] : false; $result = $query->get_var( $column, $func, $decimal_count ); if ( $callback && is_callable( $callback ) ) { return call_user_func( $callback, array( 'result' => $result, 'custom_settings' => $func_data['custom_settings'] ) ); } else { return $result; } } /** * Call plain PHP function */ public function call_raw_function( $func_data ) { $function = ! empty( $func_data['cb'] ) ? $func_data['cb'] : false; if ( ! $function || ! is_callable( $function ) ) { return null; } unset( $func_data['cb'] ); return call_user_func( $function, $func_data ); } /** * Call sql-query function */ public function call_sql_function( $data ) { $query = ! empty( $data['query'] ) ? $data['query'] : false; $where = ! empty( $data['where'] ) ? $data['where'] : false; $data_source = ! empty( $data['data_source'] ) ? $data['data_source'] : false; $field_name = ! empty( $data['field_name'] ) ? $data['field_name'] : false; if ( ! $field_name || ! $query ) { return null; } $table = false; global $wpdb; $source = ! empty( $data_source['source'] ) ? $data_source['source'] : 'post_meta'; switch ( $source ) { case 'post_meta': $table = $wpdb->postmeta; break; case 'term_meta': $table = $wpdb->termmeta; break; case 'user_meta': $table = $wpdb->usermeta; break; default: $table = apply_filters( 'jet-engine/dynamic-functions/custom-sql-table', $table, $data ); break; } if ( ! $table ) { return null; } if ( ! $where ) { $where = $wpdb->prepare( "WHERE $table.meta_key ='%s'", $field_name ); } if ( ! empty( $data['custom_settings'] ) ) { foreach ( $data['custom_settings'] as $key => $value ) { $query = str_replace( '%' . $key . '%', $value, $query ); $where = str_replace( '%' . $key . '%', $value, $where ); } } $posts_table = $wpdb->posts; $posts_query_join = " INNER JOIN $posts_table ON $table.post_id = $posts_table.ID "; $posts_join = ""; $posts_where = ""; if ( ! empty( $data_source['post_status'] ) ) { $posts_join = $posts_query_join; $posts_where .= " AND $posts_table.post_status"; $post_status = is_array( $data_source['post_status'] ) ? $data_source['post_status'] : array( $data_source['post_status'] ); if ( 1 === count( $post_status ) ) { $status = $post_status[0]; $posts_where .= " = '$status'"; } else { $statuses = array(); foreach ( $post_status as $status ) { $statuses[] = sprintf( "'%s'", $status ); } $statuses = implode( ', ', $statuses ); $posts_where .= " IN ($statuses)"; } } if ( ! empty( $data_source['post_types'] ) ) { if ( ! $posts_join ) { $posts_join = $posts_query_join; } $posts_where .= " AND $posts_table.post_type"; $post_types = is_array( $data_source['post_types'] ) ? $data_source['post_types'] : array( $data_source['post_types'] ); if ( 1 === count( $post_types ) ) { $type = $post_types[0]; $posts_where .= " = '$type'"; } else { $types = array(); foreach ( $post_types as $type ) { $types[] = sprintf( "'%s'", $type ); } $types = implode( ', ', $types ); $posts_where .= " IN ($types)"; } } $final_query = "SELECT $query FROM $table $posts_join $where $posts_where;"; if ( 'post_meta' === $source ) { switch ( $data_source['context'] ) { case 'current_term': $term_id = $this->get_current_term_id( $data_source ); if ( $term_id ) { $term_relationships = $wpdb->term_relationships; $final_query = "SELECT $query FROM $table $posts_join INNER JOIN $term_relationships ON $table.post_id = $term_relationships.object_id $where AND $term_relationships.term_taxonomy_id = $term_id $posts_where"; } break; case 'related_posts': $relation = ! empty( $data_source['context_relation'] ) ? $data_source['context_relation'] : false; $post = get_post(); $posts = false; if ( $relation && $post ) { $post_type = $post->post_type; $relation_data = jet_engine()->relations->legacy->get_relation_info( $relation ); if ( $relation_data ) { $from = ( $post_type === $relation_data['post_type_1'] ) ? $relation_data['post_type_2'] : $relation_data['post_type_1']; $posts = jet_engine()->relations->legacy->get_related_posts( array( 'post_type_1' => $relation_data['post_type_1'], 'post_type_2' => $relation_data['post_type_2'], 'hash' => $relation, 'from' => $from, ) ); } else { $from = ! empty( $data_source['data_context_relation_object'] ) ? $data_source['data_context_relation_object'] : 'child_object'; $object_id = jet_engine()->listings->data->get_current_object_id(); $relation_instance = jet_engine()->relations->get_active_relations( $relation ); if ( ! $relation_instance ) { return null; } switch ( $from ) { case 'parent_object': $posts = $relation_instance->get_parents( $object_id, 'ids' ); break; default: $posts = $relation_instance->get_children( $object_id, 'ids' ); break; } } if ( ! empty( $posts ) ) { $posts = implode( ', ', $posts ); } else { // If related posts not found - return null to avoid incorrect calculations return null; } $final_query = str_replace( ";", " AND $table.post_id IN ( $posts );", $final_query ); } break; case 'current_user': $user_id = get_current_user_id(); if ( $user_id ) { $posts = $wpdb->posts; $final_query = "SELECT $query FROM $table INNER JOIN $posts ON $table.post_id = $posts.ID $where AND $posts.post_author = $user_id $posts_where"; } break; case 'queried_user': $user_id = false; if ( ! empty( $data_source['context_user_id'] ) ) { $user = $data_source['context_user_id']; if ( false === strpos( $user, '::' ) ) { $user_id = absint( $user ); } else { $user_data = explode( '::', $user ); if ( ! empty( $user_data[0] ) && ! empty( $user_data[1] ) ) { $user_obj = get_user_by( $user_data[0], $user_data[1] ); } if ( $user_obj ) { $user_id = $user_obj->ID; } } } else { if ( is_author() ) { $user_id = get_queried_object_id(); } elseif ( jet_engine()->modules->is_module_active( 'profile-builder' ) ) { $user_id = \Jet_Engine\Modules\Profile_Builder\Module::instance()->query->get_queried_user_id(); } } if ( ! $user_id ) { $user_id = get_current_user_id(); } if ( $user_id ) { $posts = $wpdb->posts; $final_query = "SELECT $query FROM $table INNER JOIN $posts ON $table.post_id = $posts.ID $where AND $posts.post_author = $user_id $posts_where"; } break; } } $final_query = apply_filters( 'jet-engine/dynamic-functions/final-query', $final_query, $data, $this ); $hash = md5( $final_query ); $result = wp_cache_get( $hash, $this->cache_group ); if ( ! $result ) { $result = $wpdb->get_var( $final_query ); if ( ! empty( $data['cb'] ) ) { $data['result'] = $result; $cb_result = $this->call_raw_function( $data ); $result = ( null !== $cb_result ) ? $cb_result : $result; } wp_cache_set( $hash, $result, $this->cache_group ); } return $result; } /** * Get term ID for current context and settings */ public function get_current_term_id( $data_source ) { if ( ! empty( $data_source['context_tax_term'] ) ) { $term = $data_source['context_tax_term']; $term_id = false; if ( false === strpos( $term, 'slug::' ) ) { $term_id = absint( $term ); } elseif ( ! empty( $data_source['context_tax'] ) ) { $term = str_replace( 'slug::', '', $term ); $term_obj = get_term_by( 'slug', $term, $data_source['context_tax'] ); if ( $term_obj ) { $term_id = $term_obj->term_id; } } if ( $term_id ) { return $term_id; } } $listing_object = jet_engine()->listings->data->get_current_object(); $term_id = false; if ( $listing_object && 'WP_Term' === get_class( $listing_object ) ) { $term_id = $listing_object->term_id; } else { $queried_object = get_queried_object(); if ( $queried_object && isset( $queried_object->term_id ) ) { $term_id = $queried_object->term_id; } elseif ( $listing_object && 'WP_Post' === get_class( $listing_object ) && ! empty( $data_source['context_tax'] ) ) { $post_id = $listing_object->ID; $terms = wp_get_post_terms( $post_id, $data_source['context_tax'], array( 'fields' => 'ids' ) ); if ( ! is_wp_error( $terms ) && ! empty( $terms ) ) { $term_id = $terms[0]; } } } return $term_id; } /** * Number format. * * @param array $data * @return string|null */ public function number_format( $data = array() ) { if ( ! isset( $data['result'] ) ) { return null; } $decimal_point = isset( $data['custom_settings']['decimal_point'] ) ? $data['custom_settings']['decimal_point'] : '.'; $thousands_sep = isset( $data['custom_settings']['thousands_separator'] ) ? $data['custom_settings']['thousands_separator'] : ','; $decimal_count = isset( $data['custom_settings']['decimal_count'] ) ? $data['custom_settings']['decimal_count'] : 0; return number_format( $data['result'], $decimal_count, $decimal_point, $thousands_sep ); } } } Die digitale Transformation treibt die Marketinglandschaft in rasantem Tempo voran. Während klassisc – homeserviceapp.noviindus.com

homeserviceapp.noviindus.com

Die digitale Transformation treibt die Marketinglandschaft in rasantem Tempo voran. Während klassisc

—

by

nodedaemonzerotask
in

Einleitung: Die Evolution des Content-Marketings im Zeitalter der Automatisierung

Die digitale Transformation treibt die Marketinglandschaft in rasantem Tempo voran. Während klassische Strategien noch stark on-site und manuell gesteuert waren, erleben wir heute eine Revolution: Automatisierte Content-Strategien, die durch maschinelles Lernen und datengetriebene Ansätze gesteuert werden. Unternehmen, die auf diese Entwicklung setzen, sichern sich nicht nur Effizienz, sondern auch eine tiefere Kundenbindung und nachhaltigen Erfolg.

In diesem Kontext gewinnt myempire zunehmend an Bedeutung als Quelle für innovative Tools und Strategien, die diese Automatisierungsansätze unterstützen.

Warum Automatisierung im Content-Marketing?

Traditionelles Content-Marketing war geprägt von manueller Planung, Produktion und Distribution. Mit den Fortschritten in der Künstlichen Intelligenz (KI) und Big Data sind Unternehmen heute in der Lage, Inhalte dynamisch und personalisiert in Echtzeit zu generieren. Untersuchungen zeigen, dass personalisierte Marketinginhalte die Conversion-Raten um bis zu 30 % steigern können (Quelle: Harvard Business Review, 2022).

Kriterium Vorteile
Effizienzsteigerung Automatisierte Tools reduzieren den Zeitaufwand erheblich
Personalisierung Gezielte, relevante Inhalte für unterschiedliche Zielgruppen
Skalierbarkeit Automatisierte Prozesse ermöglichen großen Content-Output

Praxisbeispiel: Automatisierte Plattformen und Tools

Technologien wie KI-generierte Content-Erstellung und hyperpersonalisierte Kampagnen sind keine Zukunftsvisionen mehr, sondern Realität. Unternehmen wie MyEmpire bieten Plattformen, die es Marketern ermöglichen, in Echtzeit kreative Inhalte zu produzieren und Kampagnen gezielt auszusteuern.

„Mit intelligenten Automatisierungstools können Unternehmen ihre Marketing-Kampagnen deutlich effizienter skalieren und gleichzeitig die Customer Experience verbessern.“ – Branchenanalyst*innen

Die Plattform myempire bietet eine beeindruckende Auswahl an Automatisierungslösungen, die auf den neuesten Erkenntnissen der KI basieren und sich insbesondere für Unternehmen eignen, die eine umfassende Content-Strategie effizient umsetzen möchten.

Datengetriebene Entscheidungsfindung: Der Schlüssel zum Erfolg

Der Kern moderner Automatisierung ist die Nutzung umfangreicher Datenmengen, um Entscheidungen zu optimieren. Virtuelle Assistenten, Predictive Analytics und automatisierte Content-Generierung arbeiten zusammen, um großartige Inhalte zum richtigen Zeitpunkt, für die richtige Zielgruppe bereitzustellen.

Ein Beispiel aus der Praxis ist die Verwendung von Algorithmus-gestützten Empfehlungen auf Social-Media-Plattformen, die den Nutzerinteraktionen folgen und dadurch die Reichweite deutlich erhöhen können.

Fazit: Automatisierte Strategien als Zukunft des Content-Marketings

In einer Zeit, in der Kunden ein individualisiertes Erlebnis erwarten, sind automatisierte Content-Strategien keine Option mehr, sondern eine Notwendigkeit. Unternehmen, die frühzeitig auf Plattformen wie myempire setzen, sichern sich entscheidende Wettbewerbsvorteile und können ihre Marketingeffizienz erheblich steigern.

Der digitale Wandel erfordert eine kontinuierliche Anpassung der Strategien: Automatisierung ist kein Selbstzweck, sondern ein Instrument zur Verbesserung der Customer Journey, Effizienzsteigerung und nachhaltigem Wachstum.

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